As a child, I used to dream of creating my own beauty line, one that would reflect who I am, what I love, and the kind of impact I want to make in the world. Today, that dream is called Jay Beauty.

I’m Joyce Akl, and Jay Beauty is the realization of a lifelong passion for makeup, creativity, and self-expression. Every product is a step in my journey, designed with intention, quality, and a deep love for what beauty can do: uplift, empower, and inspire. This brand is my personal vision brought to life, a collection of makeup essentials designed with purpose, quality, and care. Jay Beauty is all about effortless beauty, clean formulas, and products that work with you, not against you.